The Secrets to Cold Calling Success (Enroll)
Next Webinar 2/17/11 (Enroll Now)
Cold calling success depends primarily on your unique selling proposition, your communication skills, and your understanding of the prospect’s point of view.
A powerful unique selling proposition will make your cold calling much easier. It will help you to engage more prospects and increase the number of people who call you back.
Communication skills are the key to all selling, but are even more important in when cold calling. Understanding what makes a communication work and how to avoid simple communication errors that destroy your calls will greatly improve your cold calling and selling skills.
Every prospect has four questions in their mind the minute they realize you’re a salesperson. Knowing what those questions are and making sure you answer them in the first seconds of the call is critical to your cold calling success.
Additionally, there are very simple things you can do that will improve the quality of your cold calls while simultaneously improving your productivity as well. Using these techniques could increase your calling numbers by as much as 30% or more.
In this course, you’ll learn all the above and more. You’ll learn scientifically tested communication theories that will improve your ability to engage anyone in a conversation. You’ll learn what a unique selling proposition really is, and how to construct and use it to answer the “4-Whys” in every prospect’s mind.
Weak selling propositions, communication errors, and failure of the seller to answer the 4-Whys represent 98% of cold calling success. And you’ll learn about all of them in this seminar.
These skills will not only make you a far better cold call prospector, but make it more fun as well. (Enroll)
Cold Calling and Prospecting Course Outline