Flyn’s Bio

About Flyn L. Penoyer

Mr. Penoyer graduated San Jose University in 1973 with a BA in Economics and started his career as a manager in the business to consumer industry. In 1982 joined Dysan Corporation as their Inside Sales Manager. He then went to Memorex as Telemarketing Manager and finally Logitech as Retail Inside Sales Manager where he increased sales over 500% in just nine months.

Author & Course Developer

In 1997 Mr. Penoyer wrote “Teleselling Techniques that Close the Sale which was published by AMACOM Books (The American Management Association). For the next three years while running his consulting company he was an active course developer and instructor for AMA rewriting their telephone sales course and developing their Time & Territory Management and Leadership for Sales Executives courses.

During his work with the American Management Association he received Training in courseware development, delivery, and study and learning technology. Additionally Mr. Penoyer has attended extensive Training in communications skills as well as additional study in the areas of brain based and accelerated learning and study technology.

Since starting Penoyer Communications over 20 years ago he as worked with hundreds of clients including such names as Juniper Networks, Computer Associates, and Verity. He has trained thousands of salespeople and helped over 60 companies develop brand new inside sales organizations.

Mr. Penoyer is a pioneer in the area of telesales theory and Training, publishing the very first book that actually truly taught “telephone selling” as opposed to packaging classical “sales” theory calling it telephone selling.

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