About Flyn L. Penoyer
My primary focus on showing inside sales management the methods I used to train and motivate my teams to extraordinary results.
My first sales job was working for Fuller Brush – selling household products door-to-door. In 1972, while still in college, I started working for a magazine distributor selling magazines, mostly to homemakers, part-time. It turned out I would have to thank the owner of this company for my huge success in telephone sales and management.
I ended up working for them for a number of years and got my own branch office upon graduating college in 1973. I learn three key things from my manager and the owner of the company – how to sell on the phone, how to properly script and develop sales presentations, and how to manage and train telephone salespeople.
Throughout my entire career I have never gotten more valuable or workable data on how to sell on the phone as I receive in those first two and a half years of my career.
After leaving the magazine business I spent about 6 years in consumer industries building and running telemarketing operations. My initial telesales training and work was nearly all in the more difficult B2C environment.
In 1982 I joined Dysan Corporation, and the high tech industry, as Telemarketing Manager. I later went on to manage inside sales at Memorex, Logitech, and Goldstar.
During my consulting practice which started in 1985, I spent 3 years working with the most prestigious training organization in the world – The American Management Association (AMA).
My work with them started with the publishing of my first book on telephone sales. I also became an instructor for three of their sales courses, and a course developer for their public sales course. I wrote the first version of their popular “Time & Territory Management” program, a leadership course for sales executives, and I completely re wrote their telesales course.
At AMA I was given extensive training in presentation skills, courseware development, and accelerated and brain based learning techniques.
Separately, I obtained extensive professional training in communications and study technology. I am an avid student of sales studying and learning almost all of the major sales methodologies such as, SPIN Selling, Strategic Selling, Question Based Selling, Solution Selling, Consultative Selling and others.
As a sales trainer I bring the best practices of these sales methodologies and my extensive marketing background to my clients helping them integrate and find the best practices that will best server their specific selling efforts.
My courses and programs are an amalgamation of these works combined with my own unique telephone sales training materials and methods.
So What Did I Produce
I had over 400 clients and built more than 60 telesales groups from scratch (Both B2B and B2C).
Here are two examples of the kind of results I produced, one as a manager, and the other as a consultant.
Logitech – Retail Sales Manager
I took over this group when revenues were about $610K per month and moved them to over $2M per month in 8 months (Over 300%).
Aside from my strong leadership, skills they keys to that success were the development of a sales process and my telephone skills training methods.
Ornetix – Consultant – To raise sales skills and revenues.
At Ornetix using the same model, evaluation, sales message, and my training methods I increase sales by 100% in the first 30 days and 285% in the first 90.
I share with you two recommendations written by the CEO and one of my team members who was later promoted. These are posted on this website and as recommendations to my LinkedIn profile (http://www.linkedin.com/in/flynpenoyer).
Gal Almog, CEO, Ornetix
“When I hired Flyn to help me bring our sales team to the next level he said he will double our sales in 6 months. He achieved this goal in 30 days. He brought new ideas, strategies and methods that were revolutionary, and worked very effectively for us. He is the best telesales expert I have ever worked with.” February 22, 2008
Daniel Levitt, Director of Marketing, StorLogic, Inc. (formerly Ornetix) worked indirectly for Flyn at Ornetix
“I had the great pleasure of working with Flyn at Ornetix. Flyn was engaging, always with a positive attitude, and was very hand’s on with the sales team. Noteworthy was his ability to jump into a brand new sales environment, and very quickly garner the respect of the sales reps that he was working with. A lot of the key sales skills that I posses to this day, can be directly attributed to Flyn’s teaching. I respect Flyn immensely, and highly recommend him to any organization that is looking to improve their sales numbers while at the same time polishing up the skill set of their sales team.” February 2, 2008