And though the LinkedIn profile would seem pretty straight forward at first
glance, most users quickly discover that they don't really know what to do
with it. The quickly become unsure of what kind of information to put in
their profile or how to deliver that information effectively.
One of the biggest problems users encounter is that they simply don't have
a clue how to network in this unique online environment. Their efforts are
further complicated by LinkedIn rules set up to protect users from abuse
which make networking more difficult.
The most significant rule being that you aren't supposed to invite anyone
to connect with you unless you know them. This leaves most LinkedIn
newcomers at a quandary as to how they can build their network and meet new
people that will help them attain their goals and objectives.
Then there are also some very unsuspecting traps an innocent user can fall
victim to. For example, LinkedIn provides the means to upload the existing
contacts from your computer and other accounts you have around the web such
as Yahoo, Facebook, and others.
Once uploaded, the system then invites you to send these people invitations
to connect with you on LinkedIn. It seems perfectly logical, but when you do
this, you will likely get slapped with "I don't know you" (IDKs) from many
of these people.
This occurs because we all have numerous "casual" contacts in our databases
and on the other social media accounts. When invited, these people don't
always remember who you are. When they receive the unsolicited invitation
and don't recognize your name many will treat is as SPAM and slap you with
the dreaded "IDK" (I don't know you). Unfortunately, you only need a few of
these IDKs and your account can be restricted from inviting anyone at all.
Finally, most of the information on using LinkedIn, including LinkedIn's own
Help Menus, trainings, and books all focus on "using" the system and hopelessly
void of tactics and strategies aimed at brining you to opportunity.
The key to succeeding on LinkedIn is the proper application of networking,
sales, and marketing strategies that conform to the rules and socially
acceptable practices of the LinkedIn system.
For example, though LinkedIn states you aren't supposed to invite people that
you don't know using their invitation system, there are many acceptable ways
to engage others and get them to join your network that have no risk.
Additionally, understanding simple and easy ways to build the value of the
connections you have, or use them to help you engage others is also a skill
not taught in the user manuals and books currently out on the subject.
Understanding how to answer questions, not the answer to the question, but
the networking, relationship building, and business development aspects can
be very valuable.
For an example of a specific strategy of this type see the short video I put
on YouTube in which I discuss how to leverage the Question and Answer forum
to promote your own assets such as a website or blog:
Link: Click to see video
Flyn Penoyer is and LinkedIn networking expert and sales and marketing guru.
He is the founder of OnlineBusinessNetworker.net
and .com and helps
others to profitably apply networking, sales, and marketing strategies on LinkedIn environment